Harmony, balance, beauty! Or simply looking for Chinese investors?

Red.

Red is hot. It's a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare. Red is Cupid and the Devil.

Red is power, hence the red power tie for business people and the red carpet for celebrities and VIPs (very important people).

Flashing red lights denote danger or emergency. Stop signs and stop lights are red to get the drivers' attention and alert them to the dangers of the intersection.

In some cultures, red denotes purity, joy, and celebration. Red is the color of happiness and prosperity in China and may be used to attract good luck.Red is often the color worn by brides in the East while it is the color of mourning in South Africa. In Russia the Bolsheviks used a red flag when they overthrew the Tsar, thus red became associated with communism. Many national flags use red.

First it was Nevada State Hwy signs, now this...for over a year now, I've been watching every Bank of America location update it's signage to it's (newer) logo to a red background with red or occasionally blue text (see below). I totally flip out every time I see it now. Red on Red?

What say you dear Aesthetic?


Logo w/white background. Super!


Passion?




Let the eagle soar!